Your brand voice is how your company speaks to the world. It’s the personality of your business, and it’s what makes you unique. When you’re brainstorming your brand voice, think about who you are as a business. What’s your mission? What do you stand for? Once you’ve got a good handle on that, you can start to think about how you want to communicate those things to your target audience.
The tone of your brand voice should be consistent across all of your marketing materials, from your website to your social media posts to your email newsletter. That doesn’t mean that every single piece of content has to sound exactly the same—after all, variety is the spice of life!—but there should be a through-line that ties everything together.
Think about some of the most successful brands out there. Nike is all about empowering athletes and encouraging people to push themselves. Their ads are always motivating and aspirational. Apple, on the other hand, has a sleek, cutting-edge design sensibility. They’re all about being on the forefront of technology. These are two very different approaches, but they’re both effective because they’re consistent.
Now, let’s take a look at how you can start to define your own brand voice.
How To Define Your Brand Voice
The first step in defining your brand voice is deciding what kind of personality you want your business to have. Do you want to be fun and approachable? Serious and professional? quirky and clever? Once you’ve got a general idea, you can start thinking about the specific language you want to use.
Here are a few questions to ask yourself:
– What kinds of words does my ideal customer use?
– How do I want my customers to feel when they interact with my brand?
– What kind of tone should my writing have?
Answering these questions will help you zero in on the specific language that will best resonate with your target audience.
Once you’ve got a good handle on the language you want to use, it’s time to start thinking about how you want that language to come across in different situations. For example, if someone tweets at your company with a complaint, how should you respond? If someone leaves a positive review on Yelp, what should you say? Brainstorming responses to different scenarios will help ensure that your brand voice remains consistent no matter what situation arises.
Developing a strong brand voice is essential for any business that wants to create a lasting connection with its target audience. By taking the time to define your brand voice—and remaining consistent with it across all of your marketing materials—you’ll create a recognizable personality for your company that will resonate with customers for years to come.
